A full style guide consists of graphics, prints, embellishments (patches, pins), and suggested uses. The style guides are distributed to licensees and the art is applied to products ranging from apparel to stationary, accessories, backpacks, bedding, jewelry, handbags and plush toys.
Taking existing kawaii characters and bringing them to life, makin’ em even more fun and lovable was the task here. Keepin’ it cute with bright colors and witty sayings.
Digital illustrations, layout and logo by yours truly.
Excerpts from style guides I developed for companies like Sanrio, Paul Frank, Nickelodeon, Skelanimals, Ever after High and So So Happy.