Valarie B. Illustrator

Style Guides

A full style guide consists of graphics, prints, embellishments (patches, pins), and suggested uses. The style guides are distributed to licensees and the art is applied to products ranging from apparel to stationary, accessories, backpacks, bedding, jewelry, handbags and plush toys.

Taking existing kawaii characters and bringing them to life, makin’ em even more fun and lovable was the task here. Keepin’ it cute with bright colors and witty sayings.

Digital illustrations, layout and logo by yours truly.

Excerpts from style guides I developed for companies like Sanrio, Paul Frank, Nickelodeon, Skelanimals, Ever after High and So So Happy.

Hello Kitty modern style guide page: Hello Kitty in bold flowers, in a meadow with a squirrel, in the rain and on a strawberry print, beside a scalloped printHello Kitty Christmas style guide page: Hello Kitty and a teddy bear by a Christmas tree under "HELLO KITTY", with wreath, star, "HELLO KITTY" and snowflake-stripe printsSkelanimals Haunted Romance style guide page: I heart Vampires lettering with Diego the bat as the heart, Skelanimals in cameo frames, a skull and flourish print and a penguin in a top hatSkelanimals Tattoo style guide page: tattoo-style graphics reading "I STILL BITE", "13 LUCKY KIT", "Born to Love" and "SPOOKY BUT CUTE!", with Diego, Kit, Inkie, a spider and four Skelanimals stacked in a coffinPaul Frank Under the Sea girls style guide page: Julius in a turtle hat, Julius in a diving helmet with a mermaid, "Make a Wish upon a Starfish" lettering, Julius and a cat in bubbles with "Meow", and star, scale and wave printsPaul Frank Under the Sea boys style guide page: Julius in starfish sunglasses, an octopus Julius with a guitar over "PAUL FRANK", an octopus Julius drumming on a clam under "CLAM ON IT!", a "PAUL FRANK" fish print and Julius in a shark hatPaul Frank Berry Nice style guide page: "Berry FLIPPIN' Cool! I Think You Are Berry awesome!" lettering, Julius picking berries under "Berry Pickin' Time!", a winking Julius between strawberries saying "I'm too Cute! to Eat" and "Mee Too!", "BERRY NICE" in a ring of berries, and strawberry and heart prints