Valarie B. Illustrator

So So Happy Hug a Vegetarian Day

So So Happy characters for peta2: Moooh the cow, a white cat saying "PURRRRRRR!", a black dog and a winking pig
peta2 FREE FOR ALL logo

So So Sweet to design these new characters for So So Happy – Mooh, Tofu and friends for this most amazing annual charity event for “Hug a Vegetarian Day 2012”

Peta2 and So So Happy Collaboration and we celebrated so many loved vegetarians and animals of all sorts!!

PETA- Are you a vegan? Do you know a vegan? You can pledge hugs!

Vegans are doing the planet, animals, and themselves a huge favor by ditching animal products and leading cruelty-free lives instead. Whether you’re vegan yourself or you’ve got a friend, classmate, or family member who’s vegan, share the love! Pledge to give hugs and spread compassion this “Hug a Vegan” Day.

Event Page

peta2 website for "Hug a Vegetarian Day 2012!" with So So Happy characters, "158,176 HUGS PLEDGED!" and a sign-up form
Model in a red tee with a tofu character and "TOFU MAKES ME SO SO HAPPY"
Red tee design with a tofu character and "TOFU MAKES ME SO SO HAPPY"