Nickelodeon Dora the Explorer

Working closely with the studio and their creative agency I developed this style guide, consisting of graphics, prints, character art, embellishments and suggested uses. The style guides were distributed to licensees and the art was applied to products ranging from apparel to, accessories, backpacks, and bedding.

Nickelodeon Dora the Explorer "Over the Rainbow!" Spring 2013 Hook Book cover, with Dora and Boots in a hot air balloon and the text "Take a trip in a hot air balloon with Dora to the end of the rainbow, where you'll discover a whimsical land of eternal spring, fresh flowers, butterflies, birds, and more! In these fashion-forward looks, girls 2-5 can celebrate Spring in style as they ride a rainbow slide, blow bubbles, play with pinwheels, and fly off into a new world of wonders with Dora!"

This was the most intensive style guide I developed to date, with over 12 pattern prints and 8 character graphics including dazzling cover art.

Dora Hook Book prints and graphics: birds, trees and flowers, with Dora and the words "Let's go over the RAINBOW!", "Los pajaritos love birdseed!", "Dora" and "Amazing! Fantastico!"

Products

Dora quilt cover set on a bed: Dora and Boots in a hot air balloon on the quilt, and Dora sliding down a rainbow on the pillowcase

Yellow Dora girls tee with Dora and Boots sliding down a rainbow, reading "Let's ride the RAINBOW" and "¡VÁMONOS!"

Dora fleece blanket design with Dora sliding down a rainbow beside "DORA"

Dora cushion with Dora sliding down a rainbow past a butterfly

Purple Dora girls tee with Dora and Boots sliding down a rainbow

Red and yellow Dora backpack with Dora and Boots on a rainbow