Valarie B. Illustrator

So So Happy Character Design

Working with the So SO Happy Creative Director, using the existing core characters, and portraying them as a posse of yummy delights!

My job was to help visualize and portray the character’s style and whats appropriate for the brand. These delicious cuties were quickly distributed to licensees. Product applications ranged from apparel accessories and stationery.

Enjoy these So So Sweet Model Shots wearing my characters designs!!

Model in the Mad Dog Cupcake tee, a black cupcake monster with "GO AHEAD... TRY ME!"
So So Happy Attitude Magazine Cover
Delicious Tee on Model
So So Happy ad of two models eating ice cream in the green Delicious tee and the pink So So cupcake tee
Model in a So So Happy cupcake-print tank top
Delicious lettering over four monster ice cream scoops stacked on a cone, with "Live So So Happy"
Model holding a cupcake, in a pink So So Happy tee with a winking rainbow cupcake and "Yummy"